Diesel Goes Full Commando Against Counterfeiting

Posted By:
Kreller Group
February 20, 2024

Fashion powerhouse Diesel is making headlines for its innovative approach to combating counterfeiting. Their recent collaboration with Certilogo, a blockchain-based authentication platform, showcases a bold step in securing brand integrity and protecting consumers (Source: The Brands: How Diesel is fighting counterfeiting: https://www.the-spin-off.com/news/stories/The-Brands-How-Diesel-is-fighting-counterfeiting-17800). While Diesel's unique campaign deserves applause, let's delve deeper and translate these learnings into actionable insights for your brand protection battle, regardless of your industry.

Diesel's Masterstroke: Authenticity at Your Fingertips

Imagine strolling down the street, sporting a coveted Diesel jacket, only to be plagued by doubts – is it real or a clever fake? Diesel's solution? Embed Certilogo chips into their garments, allowing consumers to instantly verify authenticity with a smartphone scan. This transparency and empowerment resonate with today's savvy shoppers, building trust and fostering brand loyalty.

Kreller's Take: Beyond the Headlines, Practical Solutions

While blockchain holds immense potential, remember, every brand's counterfeiting journey is unique. Here at Kreller, we offer a human-centric approach, leveraging technology alongside our expert investigators and analysts. We go beyond one-size-fits-all solutions, creating a holistic brand protection strategy tailored to your specific needs.

Key Learnings for Your Brand Protection Arsenal

  • Proactive is the New Reactive: Don't wait for disaster to strike. Implement a multi-layered brand protection strategy that proactively monitors online spaces, identifies threats, and takes swift action. Remember, early intervention is key!
  • Technology is Your Ally, Not Your Overlord: Embrace technology like advanced monitoring tools and data analytics, but remember, the human touch is irreplaceable. Our team of experienced professionals interprets data, develops strategic takedown plans, and ensures your brand is protected beyond automation.
  • Build Trust, Not Walls: Transparency is key. Consider incorporating consumer-facing authentication methods, like Diesel's Certilogo initiative, to empower your customers and build brand authenticity.
  • Collaboration is Key: Partner with a brand protection specialist like Kreller. We act as an extension of your team, working collaboratively to understand your challenges and develop a customized defense plan.
  • Stay Vigilant, Adapt Continuously: The counterfeiting landscape is ever-evolving. Our team constantly researches emerging threats and refines our strategies, ensuring your brand remains protected in the face of constant change.

Remember, brand protection is not a one-time effort, it's an ongoing commitment. By learning from innovative initiatives like Diesel's and partnering with Kreller's human-powered expertise, you can secure your brand's future and empower your customers with the confidence of authenticity.

Contact Kreller Brand Protection team today and join the fight against counterfeiting. Together, let's protect your brand's legacy and ensure its rightful place in the market.

About the Kreller Group

For nearly 30 years, Kreller has relied on “extensive boots-on-the-ground” research, conducted by investigators who are well-versed in worldwide military, law enforcement, business and government matters to deliver the concise information our clients need to make decisions.


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